Saks Fifth Avenue Welcomes the Holiday with State-of-the-Art Projection

Related: Saks Fifth Avenue, Apparel, Accessories

Saks Fifth Avenue Welcomes the Holiday with State-of-the-Art Projection

Saks Fifth Avenue's holiday experience

will be a revolutionary celebration of technology and fashion.

 

 

WHO:           

Saks Fifth Avenue Chairman & CEO, Steve Sadove along with a special performance by the American Ballet Theatre Dancers.

 

WHAT:

The entire Fifth Avenue flagship comes alive with a dramatic light show projected onto the building, Snowflake Spectacular.  Snowflakes, dancers, gifts  and a Yeti interact on the façade of the New York flagship store through state-of-the art projection technology. 

 

The show will utilize a custom-built 6-projector system and unique musical score designed to bring the story of the Snowflake & The Yeti. The technology is made possible through accurately mapping the landmark building's details into a computer and creating a vivid 3D projection that can appear to change the features of the building itself. 

 

The Fifth Avenue windows will also incorporate the Snowflake and Yeti story through the journey of a fashionable holiday fantasy.  Extending the length of Fifth Avenue, the holiday windows will be a block's worth of celebration.

 

This year, the holiday windows are brought to you by MasterCard and Acer.

 

WHEN:

 

Monday, November 19, 2012

                                     

Press Check In: 6:00PM at 5th Avenue & 49th Street Bleacher Entrance

Event begins: 6:30PM

 

WHERE:

Saks Fifth Avenue

611 Fifth Avenue, Fifth Avenue Windows

New York City

 




More On: American Ballet Theatre.

Comment & Share

Related Links
DSW Opens New Store In Laurel, MDDSW Opens New Store In Laurel, MD
April 18, 2014
EXPRESS Opens First Factory Outlet StoreEXPRESS Opens First Factory Outlet Store
April 18, 2014
Geneva Watch Group Names New CEOGeneva Watch Group Names New CEO
April 18, 2014
White House Black Market Opening in at Fort Worth's Sundance SquareWhite House Black Market Opening in at Fort Worth's Sundance Square
April 17, 2014
Big Changes Happening At Henri BendelBig Changes Happening At Henri Bendel
April 16, 2014


About Author

Subscribe to Author Alerts

Subscribe for News & Specials