Saks Fifth Avenue Teams Up with ABC's “Scandal”
Saks Fifth Avenue has partnered with the hit ABC series "Scandal," starring Emmy nominated actress Kerry Washington. The multi-platform collaboration takes place in-store, online and on-screen, celebrating the unique and iconic style aesthetic that has become a signature calling card of the political drama. Saks Fifth Avenue and Scandal will kick off the partnership with a star-studded event sponsored by Mercedes-Benz on October 2, celebrating the premiere of the hit show's third season.
"Scandal," produced by ABC Studios, kicks off its new season on Thursday, October 3, at 10pm ET/PT on ABC. Reflecting the fashion seen on the show, Saks Fifth Avenue's New York flagship store will feature a window installation curated by Ms. Washington and Scandal's Emmy award-winning costume designer, Lyn Paolo. The window installation will also feature Mercedes-Benz all-new 2014 CLA45 AMG, similar to the all-new 2014 CLA250 used in the show. The partnership between Saks Fifth Avenue and "Scandal" includes ongoing social media efforts as well as visual statements in various Saks Fifth Avenue locations throughout the country. In addition, several designer fashions and accessories from Saks Fifth Avenue will be showcased in upcoming episodes throughout the season.
Washington and Paolo have worked closely together to perfect the wardrobe of Washington's character, Olivia Pope, a savvy, confident and well-dressed Washington D.C. crisis management mastermind. Olivia Pope's unique style has quickly made her a trendsetter for the modern day professional woman, feverishly setting the social media world abuzz. Favorite designer brands in Pope's closet include Giorgio Armani, Donna Karan, Calvin Klein, Michael Kors and Carolina Herrera. Several of these designer brands will further be used in Saks Fifth Avenue's window installation and will be recreated for additional Saks locations in Beverly Hills, CA and Chevy Chase, MD.
"I am thrilled to have had the opportunity to work with the Saks team in bringing the 'Scandal' characters to life in their windows. Fashion is such an integral part of the show and for Kerry and I to have had the opportunity to play a part in the creation of the iconic Saks windows is a dream come true, and a truly wonderful creative experience on every level. SAKS and SCANDAL...BRILLIANT!" said Lyn Paolo.
ADAM Sanderson, Senior Vice President, Franchise Management, Disney/ABC Television Group added, "Partnering with Saks Fifth Avenue is a great way to give fans a taste of Fall fashion inspired by the looks of ABC's Scandal. The series has created a fashion obsession for fans who love the styling of the characters, especially Olivia Pope, who is Washington D.C.'s most fashionable fixer."
Saks Fifth Avenue's Chairman and CEO, Steve Sadove said, "We are delighted to be working with ABC and Scandal on this partnership. There is a great synergy between the fashion forward characters on the show and the style sensibility of our Saks Fifth Avenue customers."