Saks Fifth Avenue Names New Chief Marketing Officer

Related: Saks Fifth Avenue, Mark Briggs

Saks Fifth Avenue Names New Chief Marketing Officer

Saks Fifth Avenue, a subsidiary of Hudson's Bay Company (TSX:HBC), today announced the appointment of Mark Briggs as Chief Marketing Officer of Saks Fifth Avenue, effective March 2014. In his new role, Briggs will report to Marigay McKee, President of Saks Fifth Avenue.

"Mark brings a wealth of experience in luxury brand management with a proven track record of creating retail magic around heritage brands. His passion for retail theater and essential understanding of the customer will be integral to our success," said Marigay McKee. "I am thrilled to welcome Mark to the Saks team, where he will play a key role on the executive committee."

Briggs joins Saks Fifth Avenue with a background in luxury branding, marketing and visual. A long time collaborator with McKee, he spent 20 years at Harrods as Director of Store Image, setting the strategic brand vision for the company overseeing marketing, communications and visual. In that role, he worked closely with McKee and the merchant team to develop compelling creative campaigns to drive marketing and elevate the store's overall image. He began his retail career at Harrods in visual merchandising and has held various positions of increasing responsibility overseeing windows, interiors, visual identity, creative and brand building.

In his new role, Briggs will oversee all marketing, creative and visual merchandising for Saks Fifth Avenue. His direct reports will include executives within those specialties.

About Saks Fifth Avenue

Saks Fifth Avenue, one of the world's pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson's Bay Company brand portfolio, Saks operates 41 full-line stores in 20 states, five international licensed stores, 72 Saks Fifth Avenue OFF 5TH stores and saks.com, the company's online store.

Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named.




More On: Saks Fifth Avenue, Mark Briggs



Comment & Share

Related Links
Saks Fifth Avenue Teams Up with Stylist Erin WalshSaks Fifth Avenue Teams Up with Stylist Erin Walsh
March 18, 2014
Saks Fifth Avenue Announces SNEAKS: A New Men's Sneaker CollectionSaks Fifth Avenue Announces SNEAKS: A New Men's Sneaker Collection
February 19, 2014
Saks Fifth Avenue OFF 5TH to Open New Palm Beach StoreSaks Fifth Avenue OFF 5TH to Open New Palm Beach Store
February 10, 2014
DL1961 Premium Denim Debuts Spring CampaignDL1961 Premium Denim Debuts Spring Campaign
February 03, 2014
Saks Fifth Avenue to Open New Store at Toronto Eaton CentreSaks Fifth Avenue to Open New Store at Toronto Eaton Centre
January 27, 2014


About Author

Subscribe to Author Alerts

Subscribe for News & Specials