SKECHERS to Air Two Commercials During Super Bowl
Following up on last year's wildly successful Super Bowl ad starring the adorable pup Mr. Quiggly for Skechers GOrun, SKECHERS USA, Inc. announced that the Company will return to the Big Game with two unique campaigns. The first will use humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear and is slated to air during the two-minute warning of the first half. SKECHERS will also enlist football legend Joe Montana for a second advertisement to air during the second quarter.
For the Company's performance brand, a cheetah takes center stage this year when the world's fastest land animal goes head-to-head with a human wearing Skechers GOrun 2. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast. The Company debuted the original Skechers GOrun collection on the feet of a spunky French Bulldog during the 2012 Super Bowl, and the much adored "Mr. Quiggly" commercial achieved a third place ranking at the top of the USA Today Ad Meter, making the pooch a media darling and bringing global recognition to Skechers Performance footwear.
For the SKECHERS Relaxed Fit collection, Hall of Fame quarterback and four-time Super Bowl champion Joe Montana is the face of the successful footwear line that's designed for comfort with a roomy toe area and memory foam insole. Montana previously appeared in a SKECHERS Relaxed Fit campaign during Fall 2012 that also included ads featuring basketball and baseball icons Mark Cuban and Tommy Lasorda.
The 2013 Super Bowl campaign marks SKECHERS' fourth consecutive year of commercials on the world's biggest advertising platform. In its first year, the Company utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Company's fitness footwear. Basketball and business icon Mark Cuban joined Mr. Quiggly in 2012 for SKECHERS' most successful Super Bowl campaign thus far.
Designed by the Company's Performance Division after extensively working with elite runners, Skechers GOrun 2 is an innovative shoe that features revolutionary midfoot strike technology and GOimpulse sensors for enhanced sensory feedback. Designed for speed, the ultra-lightweight Skechers GOrun 2 is ideal for novice to elite athletes. The Skechers Performance Division launched in 2011, with a global marketing campaign starring elite distance runner and Olympic medalist Meb. Competing in Skechers GOrun footwear, he recently achieved two back-to-back personal best marathon times during the 2011 New York City Marathon and with a first place finish at the 2012 Olympic Trials. Meb was the fastest American at the London Games, finishing fourth overall, and will compete at the prestigious Boston Marathon this spring wearing Skechers Performance footwear. For more information about the Skechers Performance Division, visit skechersperformance.com and follow us on Facebook (http://www.facebook.com/SkechersPerformance) and Twitter (https://twitter.com/skechersGO).
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