fashion.broadwayworld.com

Rodarte Collaborates with Starbucks

Related: Rodarte, Starbucks, Apparel, Accessories

I popped into a Starbucks today to see what LA-based designers, Kate and Laura Mulleavy of Rodarte, created for the coffee chain.  When I think of Rodarte I think whimsical and highbrow.  I definitely don't think mainstream and commercial.   

"What was really exciting was working with a brand that has such a signature visual identity and culture. Everyone recognizes the Starbucks logo. Laura and I immediately immersed ourselves in trying to find a way to play with that visual culture and reinterpreting it. It was interesting to start from something that was very iconic and known—and with products, not clothing. As a clothing designer, you think about what you're making, not what you're putting on it. We had to have a concept that we could build product out of instead of just saying well, we have an idea for a collection and this color represents that and playing with silhouettes. You have to get your point across on top of a card."

Related Links
DSW Designer Shoe Warehouse Opens New Store In Eau Claire, WIDSW Designer Shoe Warehouse Opens New Store In Eau Claire, WI
October 24, 2014
Gap Inc. To Open First Old Navy Stores in the Middle EastGap Inc. To Open First Old Navy Stores in the Middle East
October 23, 2014
Ten Things You May Not Know About Tory BurchTen Things You May Not Know About Tory Burch
October 23, 2014
Banana Republic Launches ONE+ALL Program to Give BackBanana Republic Launches ONE+ALL Program to Give Back
May 28, 2014


About Author

Subscribe to Author Alerts
Rachel Stone



Become a Fan, Follower & Subscriber

BWW Album Awards Update: IF/THEN, Ramin, HEDWIG, HEATHERS & More In the Lead...BWW Album Awards Update: IF/THEN, Ramin, HEDWIG, HEATHERS & More In the Lead...