Rent the Runway Debuts Showroom in Henri Bendel
Rent the Runway, Henri Bendel
Rent the Runway, the leading destination for designer dress and accessory rentals, unveiled an exclusive 1400-square-foot showroom on the second floor of New York City's iconic Henri Bendel Fifth Avenue flagship store. Boasting a rotating selection of the trendiest dresses and accessories from Rent the Runway's 175 designer brands, women can now try on dresses in advance of renting and work directly with a Rent the Runway Go-To Girl personal stylist to ensure they look and feel their best for every occasion. As Rent the Runway's first brick-and-mortar retail partnership, they are bringing the online rental experience to life and creating a destination for today's modern woman who wants access to luxury fashion but with the ease and convenience of a personal stylist who knows her most pressing needs. Customers will be able to reserve rentals for all upcoming occasions from a wedding to a Saturday night out or take their dresses and accessories with them directly from the Rent the Runway showroom located in the Henri Bendel 5 th Avenue store.
"It's become clear to us at Rent the Runway that our customer is the true go-getter girl she is smart and busy; she loves fashion but wants it easily and at the highest level of service. Henri Bendel is the perfect partner for us to innovate offline as they are also known for the spectacular customer experiences they offer through their stores," said Jennifer Hyman, CEO and Co-Founder of Rent the Runway. "With the ability to try on the designer dresses that would be paired with your newest on-trend Henri Bendel accessory purchase, women can alleviate their fit concerns, drop by after work for that last minute event, and more confidently book dresses for the entire season."
Customers can book an appointment online at www.renttherunway.com/henribendel and create their style profile including personal information such as size, shape and style preferences. They can also add inspiration dresses to guide their Go-To Girl prior to their appointment. Upon arriving at Rent the Runway at Henri Bendel, customers will be greeted by a Go-To Girl, who will provide a one-on-one styling consultation as they try on dresses and work to complete their head-to-toe look for all upcoming occasions. Each fitting room will be equipped with a scanner and iPad for their stylist to scan each dress tried on which will upload to their "Virtual Closet." Customers can add notes to each dress they try on, and later view their closet at any time on www.renttherunway.com for future reference when booking rentals, blending a personalized shopping experience with innovative technology for the utmost in customer service.