Raymond Weil Launches New Social Media Campaign
Multi-award winning band JLS has partnered with the charity and RAYMOND WEIL to help launch the campaign with a personal request for the public to support the cause by tweeting why music matters to them.
The campaign launches during music therapy week (8-15 June) with the support of a host of music artists, music producers and executives including Labrinth, Muse, DJ Fresh, Ed Sheeran, Emeli Sande, Coldplay, Plan B and Wretch 32.
These well known figures in the music industry have pledged to raise awareness of Nordoff Robbins and music therapy by sharing an image of a personal moment in music that transformed their own lives accompanied by #musicmatters.
They will also call for the public to support the campaign by sharing their own personal #musicmatters moment to @RaymondWeil via social media. Examples of #musicmatters moments include: a snap taken at a favourite gig, the cover of a meaningful album, a first wedding dance or a favourite instrument.
To celebrate the 10-year Nordoff Robbins RAYMOND WEIL partnership, RAYMOND WEIL has pledged 10p to Nordoff Robbins for every show of support*
A selection of the best #musicmatters images put forward by celebrities and the public will be collated onto a dedicated Pinterest page which will celebrate the importance of music in a visual online hub.
"This campaign is one that is extremely close to our hearts. Many of the artists involved in the campaign have been supporters of the charity for years. We are extremely proud of our 10 year partnership with Nordoff Robbins and excited to help increase awareness of the charity through social media" - Craig Leach, UK Director of RAYMOND WEIL
JLS comments - "For us music is everything and we are thrilled to support a campaign that raises awareness of Nordoff Robbins and its work. We can't wait to see what everyone else's #musicmatters moments are."
JLS video in support: http://www.youtube.com/embed/F0nMcmPql1w
The #MUSICMATTERS campaign launches nationwide on 10 June 2013
Show your support by sharing an image of a personal music moment that transformed your life to @RaymondWeil with #musicmatters
*See terms and conditions at http://blog.raymond-weil.com/