Rachel Zoe New ShoeDazzle Chief Stylist
The site has partnered with Jessica Alba and Kim Kardashian before, but Zoe come with a bit more fashion cred. ShoeDazzle CEO Brian Lee explained that they were interested in Zoe after they surveyed 50,000 customers about who they'd take style advice from and "Rachel Zoe was number one on the list by far. There was no second place." It doesn't hurt that the The Rachel Zoe Project is headed into its fifth season, plus Zoe already has a strong online presence as stylist for Piperlime, along with her personal sites.
Zoe had the usual good things to say about her new collaborator: "Affordable luxury and fashion is something I wish I had more of when I was coming up in this business and just craving style, and all I really had were thrift shops."