Popular Japanese Skin Care Brand Comes States Side
Hada Labo Tokyo
The Mentholatum Company, a division of Japan's Rohto Pharmaceutical Co., Ltd., announced the U.S. launch of its best-selling Hada Labo skin care range, Hada Labo Tokyo this fall in the U.S. Hada Labo launched in Japan in 2004 and has experienced significant growth across South East Asia, where a bottle of Clear Liquid Hydrator is sold every 2 seconds.
Hada Labo Tokyo is a new generation of lightweight, deeply hydrating, anti-aging skin care promising a beautifully radiant and youthful complexion. The range features Super Hyaluronic Acid, a powerful proprietary combination of three types of hyaluronic acid for multi-layer, long-lasting moisture to effectively restore and strengthen skin's natural hydrating ability that depletes with age and sun exposure.
Hada Labo Tokyo will be among the very few Japanese skin care ranges to launch in the U.S. non-prestige market and is sold at select retailers including all 550 Ulta Stores nationwide and at Drugstore.com; prices range from $11.99-$24.99.