Photo Coverage: Ami S/S 2013 Collection Preview
After these formative experiences and thanks to many inspiring people he met along the way, the 30 year old designer launches his own brand in 2011: AMI. The brand's name is composed of his initials and the last letter of his name. Translated into English it means 'friend'.
Ami is a unique concept of ready to wear for men: a complete men's wardrobe, well designed, easy, chic and above all, cool. « This collection is not about fantasy. It is a proposition of real clothes for a real man", explains the designer. Ami is positioned at an affordable price point while offering high quality and sophisticated designs. The clothes are made with Love, as indicated on the label.
A modern, well thought-out collection of clothes and accessories to dress men from head to toe, with a healthy dose of French chic and charm, relaxed elegance mixed with a definite sense of ease, and authenticity
(Photos courtesy of Ami)