Perry Ellis International Announces Bed and Bath Collection for Laundry
Perry Ellis International (Nasdaq:PERY) announced today that it has entered into a license agreement with Jeffrey Home, a division of PKaufmann, Inc., ("PKaufmann") to design and distribute bed and bath products such as decorative pillows, window treatments, bedding, furniture throws and outdoor accessories under the Laundry by Shelli Segal and Laundry by Design brands throughout the United States, Canada, Mexico, United Kingdom and Europe. The collection is scheduled to launch Spring 2017 in major department and retail stores, catalogs specializing in home products, home goods specialty stores and websites.
Feminine, sexy, smart, and always glamorous, the Laundry by Shelli Segal collection has been shaping the way women dress for over 25 years. The brand continues to inspire women today with iconic styling, vibrant prints and color and the unexpected use of embellishments, in every product. The brand's current licensed categories ranging from outerwear and fashion accessories to home décor complement the core dress and swimwear classifications and position Laundry by Shelli Segal as a true lifestyle brand.
"We look forward to our partnership with Jeffrey Home and to bringing the same exciting style and design perspective into the home with full bed and bath ensembles that capture the spirit and femininity of the Laundry by Shelli Segal woman. We are delighted to extend the global reach of this iconic brand," remarked George Feldenkreis, Executive Chairman of Perry Ellis International.
Jeffrey Erdheim, EVP of Jeffrey Home, Division of PKaufmann, Inc. stated, "We look forward and are thrilled about our partnership with the Laundry by Shelli Segal brand portfolio. We plan on launching our first collection at the March 2017 Home Textile market. Our goal is to amplify the Laundry by Shelli Segal brand offering and to expand it into the Home Textile market. To that end, we have expanded our office at 3 Park Avenue and our showroom at 230 Fifth Avenue and have acquired proven talent in order to create exciting, best in class product.