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Palladium Alliance Int'l Announces Collaboration with Vivienne Westwood

Palladium Alliance Int'l Announces Collaboration with Vivienne Westwood

Palladium Alliance International (PAI), is developing a unique collaboration with acclaimed British designer, Vivienne Westwood, to create the limited edition Vivienne Westwood "Get A Life" Palladium Collection. The designs will be unveiled during London Fashion Week in February 2011 and will be available exclusively in Vivienne Westwood boutiques in London and Los Angeles in spring 2011.

"Jewelry has nothing to do with Get a Life. Get a Life is about how we stop climate change and therefore preserve life for the next generation while at that same time get a better life. My focus at the moment is what one person can do. Stop climate change. Save the planet. The acorn is symbolic of the rainforest, its importance and how it is our first duty to save it," - Vivienne Westwood
From the beginning of her career, Westwood has used her fashion as a vehicle for communicating ideas.

Her bespoke Palladium collection includes elements inspired by the need to act, affect, preserve and allow our environment to flourish. Designs from the collection are inspired by nature and symbols from paganism - the acorn, the oak tree and a heart all feature prominently to represent strength, luck, power and hope for change to make the environment better for the future.

Palladium is a metal derived from nature; originating from the platinum family, Palladium is naturally white, maintains its color for a lifetime, and light and strong, making it an excellent choice for fine jewelry.
"We wanted Dame Vivienne Westwood to showcase Palladium to the world because of her continued exploration and reinterpretation of history, combined with a tireless individualism which has cemented her reputation as the UK's most culturally significant fashion designer. We believe this creativity and individuality make her the perfect fit for the brand and her designs will complement our metal," said John Stark, Chairman for the Palladium Alliance International.

Creative Minds Meld with Palladium
Not only is Westwood creating a Palladium collection but student designers in New York City and London will also be showcasing their talent with the metal.

In the United States, students from Fashion Institute of Technology's (FIT) highly-regarded Jewelry Design Program will collaborate with New York City's top fashion and lifestyle bloggers to design a completely original bespoke collection of Palladium jewelry that will be unveiled in spring 2011. Students will lend their talent and creativity to the process while bloggers will report on the design and development process.

In London, Central Saint Martin's College of Art and Design has created a design competition among its jewelry students to create a two-piece set of jewelry. The five most inspirational designs will be produced, in a limited edition, using Palladium. The overall winner will be announced in March 2011.

About Palladium Alliance International
Formed in March 2006, Palladium Alliance International (PAI) is the world's first organization dedicated to establishing Palladium as a luxurious, precious and distinctive metal. Since its inception, PAI has spearheaded a global communications program with the jewelry trade that includes a range of online and offline initiatives, VIP events, seminars and advertising efforts. This is the first time in history Palladium will be actively marketed to consumers as a precious jewelry metal. PAI continues to grow its coalition of talented experts who work with retailers, producers and manufacturers all over the world. Let PAI show you the future of fine jewelry: Palladium.


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