PacSun Announces Partnership With Kendall and Kylie Jenner for Exclusive New Collection
Pacific Sunwear of California, Inc. announced a new collaboration with fashion darlings Kendall and Kylie Jenner for a young women's line to launch exclusively in PacSun stores in February 2013. Designed and inspired by the stylish reality TV star sisters, "Kendall and Kylie" will feature an assortment of trendy young women's pieces that reflect the optimism, creativity and diversity of PacSun's California heritage.
"PacSun is all about great brands and on-trend merchandising that align with the creativity, diversity and optimism that makes the California lifestyle so unique," said Gary Schoenfeld, CEO of PacSun. "Kendall and Kylie represent all of these unique characteristics and will be an exciting addition to the women's side of our business."
The first items in the "Kendall and Kylie" line will include chambray button downs, chiffon tops, high waisted shorts, denim, graphic tees, dresses, jackets, bandeaus and scarves, all showcasing the casual-yet-chic sensibility of the Jenner sisters. The "Kendall and Kylie" line will range in price from $24.50 to $79.50 and will be available online as well as in stores across the country.
"Fashion has always been such an important part of our lives, and we are so excited for the opportunity to collaborate with a California-based brand that shares our style and California spirit with everyone," said Kendall Jenner. "Designing every piece of our first collection has been a really exciting creative challenge, and we're so pleased with the final product that will be available only in PacSun stores," added Kylie Jenner.