Oscar de la Renta Launches Second Line with The Outnet

Related: Oscar de la Renta, The Outnet

Oscar de la Renta Launches Second Line with The Outnet

After last year's successful collaboration, Oscar de la Renta confirmed they will launch another collection for The Outnet.

The second exclussive collection for The Outnet will consist of 19-piece and will launch on the website on Dec. 17. The collection features Miroslava Duma as ambassador of the line.

"A lot of people try to reach customers that they don't typically reach," said Alex Bolen, chief executive officer of Oscar de la Renta, told WWD.

"People collaborate with H&M - [and] we have tried to find a new way to do that. That was what the initial experiment was about. It was a success from many perspectives."

Prices of the collaboration will range from $325 to $1,095 but the majority of the collection sits at $895 for the dresses.

Vice president of global buying at The Outnet, Shira Suveyke, explained, "There is a thread from the first collection. Of course we wanted to make sure that we moved [the collection] forward, but we took our customer feedback into consideration." The upcoming collection is made from new fabrics to replicate the two best-selling styles from the first range. The first was a long-sleeve navy dress with a multicolored floral print and the second was a tweed boucle dress.

Photos via Courtesy Photo




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