Olivia Wilde Collaborates with Yoana Baraschi for Conscious Commerce
Olivia Wilde teamed up with designer Yoana Baraschi and Anthropologie for her charity Conscious Commerce. , Wilde added her touch to Baraschi's $298 lace tea dress by squaring off the cap sleeves and tinting it in classic colors of black, pink and turquoise. Wilde wanted to pick an item that was already a bestseller at Anthropologie to "reach as many consumers as possible," she said. Anthropologie and Baraschi are donating profits from the first 1,000 dresses sold to fund a girls' school called New Light in Calcutta, India.
This is the second fashion project Wilde and Conscious Commerce cofounder Barbara Burchfield have done. Last year, they teamed with Alternative Apparel on a messenger bag, whose proceeds benefited a secondary school in Haiti. One more collaboration is slated to arrive for the holidays. "At a time people are spending the most money at retail," Wilde said, "that's the opportunity to direct to something that is useful."
About Yoana Baraschi:
Yoana Baraschi, born in Bucharest, Romania, was immersed in art and style and culture from a very early age. Raised in a family of artists, their influence shaped her view. Her mother, Elli Baraschi, was an educator and a true fashion icon who felt that being stylish and elegant was the ultimate creative expression for a woman. Her father, Constantin Baraschi, a leading figure in the Romanian art world, was a renowned sculptor and Dean of the Fine Arts Institute. Her artistic studies continued at the Fine Arts Institute of Bucharest where she received a BA in Sculpture. In 1978, a few years after the death of her parents, Yoana left communist Romania for Paris, where she got her first design job working for Emmanuelle Khahn as an embroidery designer. During her four years in Paris, she also worked at Studio de Style Jean Azel as an associate designer on collections such as Leonard, Cacharel, Mugler, and Faconable.