Olay Announces Ultimate Beauty Makeover Contest

February 17
5:00 2013
Olay Announces Ultimate Beauty Makeover Contest

Olay is holding a special online contest that seeks ideas and proposals to reinvent it's Olay Pro-X line of skin care products to make it more irresistible, enjoyable, and desirable than ever ~ for the most discerning, demanding and savvy women.

Idea proposals can address any number of categories including - the Pro-X story and how and where it is presented, the existing products and ideas on new Pro-X products, the packaging and the labeling, the Olay Pro-X shopping experience, whether it be live and in person, retail or online. Everything about Olay Pro-X is fair game, as long as it makes Pro-X even more appealing to discerning, demanding and savvy women.

Olay Pro-X products aim at higher income women, professionals and entrepreneurs, ages 25 or older. A team of Proctor & Gamble cosmetic scientists and world-renowned dermatologists will evaluate the ideas. The goal is to push the nexus of science and beauty forward and create a breakthrough that energizes the Olay Pro-X brand. The contest is open to residents ages 18+ who live in the US or Canada.

A team of P&G top management executives and skincare experts will choose the winners. Participants are also invited to evaluate the designs in the competition online and assign a vote, and these community votes will also be a factor in winner selection.

The evaluation criteria are: relevance to the contest topic, uniqueness, desirability, effort, inspiration, feasibility, and Wow! Factor.

The 1st place contestant will garner a grand prize of $5,000 in cash; 2nd place: $2,500; 3rd place: $1,500; 4th-10th Non-monetary prizes such as P&G gift baskets and vouchers ($1,000 budget allotment); and the MVP (most valuable participant) will receive a special citation from Vice President of Procter & Gamble North America. Winners will be announced on April 30, 2013.

For more information go to

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