fashion.broadwayworld.com

Nina Garcia to Wear Google Glass at New York Fashion Week

Related: Nina Garcia, New York Fashion Week, Google Glass
Nina Garcia to Wear Google Glass at New York Fashion Week

The "Project Runway" judge and Marie Claire creative director, Nina Garcia, is going high tech! She will wear will wear Google Glass at New York Fashion Week. Garcia will be the first editor to cover NYFW in this way. All of Garcia's photos, videos and other insights will be beamed live across Garcia's and Marie Claire's social media channels, including Vine, Twitter, Facebook,Instagram and the magazine's Web site. Hearst is calling the initiative "Be Nina."

"I'm not going to say it came so easily," Garcia said of learning how to use the device. "Usually I have lots of devices during fashion week. Google Glass Expedition is controlled by your voice or a tap of your finger. It's a very different device than the iPhone. It's like wearing a little computer," she said. "It's a hands-free experience which is kind of liberating. I can go to a show and just be and not be looking down at my iPhone all the time."

Garcia will still be tweeting during the shows and Instagraming to her countless followers. Garcia doesn't have any formal relationship with Google but said, "What I find fascinating is that this may be the beginning of a technology that changes how we interact and how we process and gather information."

She also pointed out one drawback, "The battery time only lasts for one or two hours so you have to reboot. You know fashion week is never a one- or two-hour day - it's more like 12 hours."

Comment & Share

Related Links
VIDEO: Backstage at Tocca New York Fashion Week F/W 2014-15VIDEO: Backstage at Tocca New York Fashion Week F/W 2014-15
July 14, 2014
Zac Posen Named Creative Director of Brooks Brothers' Womens CollectionZac Posen Named Creative Director of Brooks Brothers' Womens Collection
June 27, 2014
Designers Revealed for All-New Season of PROJECT RUNWAY, Premiering 7/24Designers Revealed for All-New Season of PROJECT RUNWAY, Premiering 7/24
June 23, 2014
Charlotte Ronson Debuts Tiny Prints Stationery CollectionCharlotte Ronson Debuts Tiny Prints Stationery Collection
June 19, 2014
Rida Khan Leaves Fashion TV to Re-Launch Style TVRida Khan Leaves Fashion TV to Re-Launch Style TV
May 15, 2014


About Author

Subscribe to Author Alerts

Become a Fan, Follower & Subscriber