New Balance Launches Lace Up 365 Program
New Balance has been associated with Susan G. Komen since 1989, and has been a National Series Sponsor of the Race for the Cure since 1991 making New Balance the longest running sponsor of the Race series. As a National Series Sponsor, New Balance partners with retailers and Komen Affiliates across the country to promote awareness at the local level. In addition, the company sponsors the 3-Day, Marathon for the Cure and Honorary Team New Balance, a group of breast cancer survivors selected from each Komen Race for the Cure. In September and October, the company hangs a giant pink ribbon at their global headquarters in Boston, MA to highlight that month's Massachusetts Race for the Cure event and October's Breast Cancer Awareness Month.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2012 reported worldwide sales of $2.39 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.
About Susan G. Komen
Nancy G. Brinker promised her dying sister, Suzy, she would do everything in her power to end breast cancer. Today, Susan G. Komen works to end breast cancer in the U.S. and throughout the world by investing more than $790 million in breast cancer research and $1.5 billion in community outreach programs over the past 30 years; providing funding to help low-income and uninsured women get screened and get treatment; advocating for cancer research and outreach programs; and working globally in more than 30 countries. Visit komen.org. Connect with us on Facebook and Twitter.
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