Neiman Marcus Unveils The Art Of Fashion Campaign
Neiman Marcus, Sarah Moon, The Book
Neiman Marcus announced Sarah Moon as the photographer of The Art of Fashion campaign for Fall 2013. The campaign includes twenty-three images of Fall fashions and will appear in the September edition of the Neiman Marcus publication, the book.Sarah Moon was born in England in 1940, started modeling at 19 and in 1968 began her fashion and commercial photography career. Moon's style of photography is soft focused, moody and painterly. "The success of an image is really a sum of details," says Moon. "You shoot, you shoot, you shoot, but until you see it you don't know." Whether in her preferred black and white, or in color, her photosthrough their grain, depth, texture, and blurrinessgo beyond capturing an image to convey emotion and a nostalgia that's often described as haunting in its power."There's soul to her work. She loves clothes," says Creative Director Georgia Christensen. "And there's a wonderful combination of modern and conventional. She's shooting digital but then they're physically moving the background." Other notable photographers of the Art of Fashion campaign have included Richard Avedon, Arthur Elgort, Helmut Newton, Annie Leibovitz, Lillian Bassman and Paolo Roversi.
Debuting nearly 20 years ago, The Art of Fashion was a revolutionary step for a retailer as the campaign was designed to feature cutting-edge fashion and provocative photography. Designer merchandise featured in the campaign includes: Alexander McQueen, Stephen Webster, Dior, Burberry Prorsum, Lanvin Paris, Manolo Blahnik, The Row, Jil Sander, Chanel, Gucci, Valentino, Dolce & Gabbana, Akris, Charlotte Olympia, Carolina Herrera, Oscar de La Renta, Givenchy, Christian Louboutin, Giorgio Armani, Proenza Schuler, Azzedine Alaia and Tom Ford.
Neiman Marcus, Inc. is the parent of The Neiman Marcus Group, Inc. Neiman Marcus, Inc. operations include the Specialty Retail Stores segment and the Online segment. The Specialty Retail Stores segment consists primarily of Neiman Marcus, Last Call and Bergdorf Goodman stores. The Online segment conducts direct to consumer operations under the Neiman Marcus, Horchow, Last Call and Bergdorf Goodman brand names.Keep up with the latest news and events happening at Neiman Marcus by becoming a fan on Facebook, following us on Twitter, and subscribing to our blog, NMDaily.