Move Over LastCall: Barneys Is Launching a Discount Outlet Site
Barney's Co-Op, Warehouse Sale, Barney's New York
Last year's Barney's launched a discount site for the notorious warehouse sale. Today WWD reports that the brand will be launching BarneysWarehouse.com, an outlet site featuring deeply discounted designer clothes, on Monday, February 4.
Similar to Net-a-Porter's offshoot The Outnet, the site will be used for liquidation of past-season sale items at discounts of up to 75% percent off of women's wear, men's wear, children's wear and, the home line Chelsea Passage. A Barney's rep explains: "The warehouse sale is [a factory] outlet in the same way that Barneys.com is a flagship and should reflect the Madison Avenue location. "
Last week, Barneys announced that the Warehouse Sale would be returning to the internet in February, but did not reveal an official date. And like last year, they gave customers the chance to sign up to receive email alerts for when the online sale started. The sign-up form is still active on BarneysWarehouse.com, along with the following copy: "Want a heads up for the next Barneys Warehouse Sale? Sign up here and we'll send you an alert."