MiH and Jean Machine Launch New SS14 Collections
For MiH, Creative Director and Founder Chloe Lonsdale has taken inspiration from the essence of summer, contrasting the purest of whites against electric, vintage blues and prints inspired by sun-drenched days. The brand's clean simplicity is combined with experimental touches to create their most playful collection yet.
Denim has been softened, faded, bleached and frayed in shades of white, powder blue and sun-faded indigo. Loose fitting, boyfriend jeans dominate the denim offering with the introduction of two slim, slouchy styles: the Tomboy and the Phoebe Slim. This is boyfriend denim, grown up.
Hand-dye effects reign supreme across ready-to-wear. Ancient Japanese Shibori tie-dye reinvents linen jersey whilst the intense Sea blue print, Croc Batik, enlivens luxe crepe de chine pieces. The Watermelon Print is sweet and playful on soft, silk separates.
As the MiH collection evolves, so does the offering from brother-company, Jean Machine. This season, the contemporary brand presents 'Forgotten Possibilities': a menswear collection inspired by the every day, noticing the unexpected and discovering the unknown.
Staying true to the Jean Machine aesthetic, jeans, shirting, knitwear and outerwear remain clean and understated. Building on a timeless offering of the highest quality denim, cut with precision from Japanese and Italian fabrics, the core collection includes three jean fits, JM1/Slim, JM2/Straight and JM3/Regular, in Raw, Rinse, Aged and Black washes.