Maybelline is Official Cosmetic Sponser for Mercedes-Benz Fashion Week

"When you look at the Maybelline New York brand, the backstage influence is obviousfrom the innovation and design, to gorgeous vibrant shades and formulations, fashion week is injected into everything Maybelline New York does," says David Greenberg, President Maybelline New York."It has allowed us to learn from the most creative and inspiring people in the industry and to take all of that vision and excitement and turn it into fun and glamorous products that women everywhere enjoy in their daily lives."

Beyond backstage, Maybelline New York will have a busy fashion week dance card, as per usual! The brand will celebrate the 10 th anniversary of the must-have read for every Fashion Week, The Daily, with a special exhibition at The Hudson Hotel that will highlight famous Daily covers from the last decade, alongside Maybelline New York's iconic and much beloved catalogue of fashion week print advertisements.

Everything beauty and fashion enthusiasts may need from show schedules to backstage beauty looks to insider interviews and how-to videos of the hottest shows will be a click away at And for even more fashion week content, fans can follow @Maybelline on Twitter and visit Maybelline New York's Facebook page and Tumblr blog and Pinterest board for live updates and commentary from the week's shows and events.

To see all of Maybelline New York's content from Mercedes-Benz Fashion Week, visit:

Maybelline New York is the number one cosmetic brand in the world, available in over 129 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York's mission is to offer innovative, accessible and effortless cosmetics for every woman. The brand is currently the official makeup sponsor of Mercedes-Benz Fashion Week in New York City and 9 other fashion weeks worldwide. For more information, log onto also available in Spanish. Maybe she's born with it, maybe it's Maybelline.

Maybelline is Official Cosmetic Sponser for Mercedes-Benz Fashion Week