Macy's Kicks Off Spring with “Secret Garden” Campaign
This week, in celebration of spring, Macy's Secret Garden campaign will be in full bloom at Macy's stores across the country, on macys.com and in local communities nationwide. Along with an infusion of spring's cheerful colors, garden-inspired merchandise, special promotions and events, Macy's customers can also support a local park through a new fundraising program - Macy's "Heart Your Park" - kicking off on Friday, March 7.
"Spring is a time for rejuvenation, and our new Secret Garden campaign will usher in this highly-anticipated season with exciting merchandise and experiences," said Martine Reardon, Macy's chief marketing officer. "Capturing the season's hottest trends in spring colors and patterns, Secret Garden also takes to the outdoors, supporting more than 550 of our nation's parks and green spaces."
Secret Garden Flourishes in Stores
This season, Macy's will take customers on a stroll through a lush and magical garden, with trends that fuse fantasy with fashion, and the designers who bring it to life. Floral pieces will be sprouting up in Macy's stores and on macys.com, in the form of fit and flare dresses, classic shifts and sweet skirts. Colors abound across the fashion spectrum, featuring rich blues, pretty pinks and coral, along with accents of clean and crisp white. Ruffle details, lace, and floral appliques add a sweet touch to the season's hottest looks. Shoppers will also find the garden experience in home, through vibrant floral bedding, dinnerware and serveware that will make entertaining even sunnier.
Garden-inspired merchandise comes from customers' favorite brands available at Macy's, including Bar III, Betsey Johnson, Charter Club, French Connection, I.N.C., Ivanka Trump, Jessica Simpson, MADE Fashion Week, Martha Stewart Collection, and Tommy Hilfiger.
Macy's "Heart Your Park"
In collaboration with the National Recreation and Park Association, the national nonprofit organization dedicated to the advancement of community parks, recreation and conservation, Macy's Heart Your Park program aims to raise awareness and dollars for local parks nationwide.
Macy's stores across the country have each selected a local park or green space in their community to support, with more than 550 local parks benefiting from the program. From March 7 to March 31, customers can visit their local Macy's store and donate $1 or more at the register, and 100 percent of donations will benefit that store's selected local park. To further spread the love, Macy's will match customer donations across all stores, dollar-for-dollar, up to $250,000 in total. For a full list of the parks benefiting from Macy's Heart Your Park, visit macys.com/parks.
"We are thrilled to partner with Macy's for Heart Your Park this spring to raise awareness of the importance of local parks in strengthening community health and wellness, and environmental conservation," said Barbara Tulipane, president and CEO of the National Recreation and Park Association. "Macy's shares our passion for connecting and engaging local communities. We look forward to the positive impact this effort will have on community parks."
Secret Garden Local Events
During the month of March, Secret Garden events will take place in Macy's stores across the country, including Atlanta, Boston, Honolulu, Houston, Los Angeles, Louisville, Miami, Pittsburgh, Salt Lake City and Seattle. Events will feature Secret Garden fashion presentations, family fun day activities, cooking demonstrations and more. Select stores will also host a "Bouquet of the Day," a live floral installation created by a renowned local florist. For more information on local events, visit macys.com/secretgarden.