Macy's Kicks Off Spring with “Secret Garden” Campaign
This week, in celebration of spring, Macy's Secret Garden campaign will be in full bloom at Macy's stores across the country, on macys.com and in local communities nationwide. Along with an infusion of spring's cheerful colors, garden-inspired merchandise, special promotions and events, Macy's customers can also support a local park through a new fundraising program - Macy's "Heart Your Park" - kicking off on Friday, March 7.
"Spring is a time for rejuvenation, and our new Secret Garden campaign will usher in this highly-anticipated season with exciting merchandise and experiences," said Martine Reardon, Macy's chief marketing officer. "Capturing the season's hottest trends in spring colors and patterns, Secret Garden also takes to the outdoors, supporting more than 550 of our nation's parks and green spaces."
Secret Garden Flourishes in Stores
This season, Macy's will take customers on a stroll through a lush and magical garden, with trends that fuse fantasy with fashion, and the designers who bring it to life. Floral pieces will be sprouting up in Macy's stores and on macys.com, in the form of fit and flare dresses, classic shifts and sweet skirts. Colors abound across the fashion spectrum, featuring rich blues, pretty pinks and coral, along with accents of clean and crisp white. Ruffle details, lace, and floral appliques add a sweet touch to the season's hottest looks. Shoppers will also find the garden experience in home, through vibrant floral bedding, dinnerware and serveware that will make entertaining even sunnier.
Garden-inspired merchandise comes from customers' favorite brands available at Macy's, including Bar III, Betsey Johnson, Charter Club, French Connection, I.N.C., Ivanka Trump, Jessica Simpson, MADE Fashion Week, Martha Stewart Collection, and Tommy Hilfiger.
Macy's "Heart Your Park"
In collaboration with the National Recreation and Park Association, the national nonprofit organization dedicated to the advancement of community parks, recreation and conservation, Macy's Heart Your Park program aims to raise awareness and dollars for local parks nationwide.
Macy's stores across the country have each selected a local park or green space in their community to support, with more than 550 local parks benefiting from the program. From March 7 to March 31, customers can visit their local Macy's store and donate $1 or more at the register, and 100 percent of donations will benefit that store's selected local park. To further spread the love, Macy's will match customer donations across all stores, dollar-for-dollar, up to $250,000 in total. For a full list of the parks benefiting from Macy's Heart Your Park, visit macys.com/parks.
"We are thrilled to partner with Macy's for Heart Your Park this spring to raise awareness of the importance of local parks in strengthening community health and wellness, and environmental conservation," said Barbara Tulipane, president and CEO of the National Recreation and Park Association. "Macy's shares our passion for connecting and engaging local communities. We look forward to the positive impact this effort will have on community parks."
Secret Garden Local Events
During the month of March, Secret Garden events will take place in Macy's stores across the country, including Atlanta, Boston, Honolulu, Houston, Los Angeles, Louisville, Miami, Pittsburgh, Salt Lake City and Seattle. Events will feature Secret Garden fashion presentations, family fun day activities, cooking demonstrations and more. Select stores will also host a "Bouquet of the Day," a live floral installation created by a renowned local florist. For more information on local events, visit macys.com/secretgarden.
Macy's Spin to Win - $100,000 in Prizes
For more information on Macy's Secret Garden campaign, local event details and to shop for the latest spring product, visit macys.com/secretgarden.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks and the Macy's Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
About National Recreation and Park Association
The National Recreation and Park Association is a national not-for-profit organization dedicated to advancing park, recreation and conservation efforts that enhance quality of life for all people. Through its network of 40,000 recreation and park professionals and citizens, NRPA encourages the promotion of healthy and active lifestyles, conservation initiatives and equitable access to parks and public space. For more information, visit www.NRPA.org. For digital access to NRPA's flagship publication, Parks & Recreation, visit www.parksandrecreation.org.
SOURCE: BUSINESS WIRE ©2014 Business Wire