Lands' End Debuts New Collection of Jeans
Millions of women will share one simple goal this season: finding a pair of jeans to fit and flatter. In fact, according to a recent survey of more than 500 women conducted by Lands' End, more than half (60 percent) stated they would rather find a perfect fitting, flattering pair of jeans than have their hair done by a celebrity hair stylist or have a personal chef (54 percent).
It's not surprising women would forgo the celebrity stylist and chef to look fantastic in this essential wardrobe staple as the survey found 69 percent of respondents wear jeans anywhere from three to seven days a week. Lands' End understands how essential jeans are to a woman's wardrobe, and that is why they have spent the past two years perfecting the design, style and engineering for an even better fit for the company's newly re-launched Jeans Collection featuring enhanced fits and shapes with refined styling at an exceptional value. The line includes men's, women's and kids' styles.
"We want women to have the most positive, successful jeans shopping experience," said Deborah Moore, senior vice president of women's design. "To achieve this, our design and product development team worked meticulously with denim experts to develop a jeans collection with outstanding fit, design and details. We are confident women will look and feel incredible in any of the jeans from the new collection that are available in exciting new styles, washes, colors and modern prints."
While Lands' End has beautiful classic jeans, the company is also staying on top of the must-have styles this season with an array of washes ranging from a dark rinse to a more casual washed indigo. In fact, 88 percent of survey respondents stated that the wash or color was an essential feature in jeans they would consider purchasing. Speaking of color, Lands' End added Smoke, Muted Moss and even a soft Chalk to the collection. It doesn't stop with color - prints are on trend this season, and Lands' End has just the right mix in an Indigo Medallion print and Denim Dot print women are just going to love.