Lancome Teams Up With Jason Wu
Lancome announced its partnership with highly celebrated fashion designer, Jason Wu. With a self-proclaimed adoration for women and enhancing the female form, his talent is a natural fit for Lancome, a brand symbolic of the ultimate in femininity with modern sensibilities.
A global talent with a unique and distinctive aesthetic, Jason focuses on making clothes that are as beautifully crafted inside as out. Lancome, equally dedicated to the inner and outer beauty of women, mirrors Jason's synergy.
"Jason's vision of femininity and talent for designing clothing and accessories that truly embody a modern, elegant and stylish woman are directly in line with Lancome's brand equity. By partnering with Jason, we are able to reach an even more fashion savvy and sophisticated woman," said Silvia Galfo, Senior Vice President of Marketing.
"What was so intriguing about partnering with Lancome, beyond the quality and luxury of their products, is the notion that the brand doesn't impose a model of beauty but rather invites women to embrace themselves. This is the embodiment of a truly sexy, modern and confident woman, much like the women I design for," said Jason Wu.
The highly anticipated collection by Jason Wu for Lancome will be in stores in September of 2013.
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About Lancome Paris
For more than 75 years, Lancome the world's leading luxury beauty brand, has epitomized beauty and glamour with a quintessential French touch. Women seeking the finest in beauty look to Lancome for quality, style and results. Today, with a strong global marketing strategy and an inherent passion for beauty, Lancome's renowned French flair is accessible to American consumers and to women in over 160 countries around the world. The brand continues to keep pace with consumer demands and expectations by continually taking science and creativity to new levels. With coveted and revered beauty products including the timeless Tresor perfume, the award-winning Definicils mascara, cutting-edge Genifique Youth Activating Concentrate, and the playful Juicy Tubes lip gloss, Lancome is committed to bringing beauty and innovation to the world. The brand is represented by some of the most accomplished actors and models today, including Julia Roberts, Penelope Cruz, Emma Watson, Kate Winslet, Arlenis Sosa and Daria Werbowy. Lancome's mission is to provide women with the highest quality products and services that fulfill their quest and enthusiasm for beauty.