Kiehl's Debuts It's Super Multi-Corrective Cream
Kiehl's has created its new Super Multi-Corrective Cream.
"This will be our biggest skin-care launch in several years," said Chris Salgardo, president of Kiehl's USA. "We're combining three different ingredients which previously were unable to be combined and remain stable. Geoff Genesky, head of Kiehl's skin-care laboratory and our research and innovation manager, and his team, after working for 17 months on the formula, were able to combine them in a very effective, yet very gentle, formula."
The three ingredients which make up Tri-Active are jasmonic acid, a substance plants produce when damaged supports skin renewal and address wrinkles, fine lines and skin smoothness; beech tree extract, to improve skin firmness, and fragmented hyaluronic acid, intended to reinforce skin's short- and long-term moisturization as well as improve skin barrier function.
"We had to identify ideal ingredients that when combined would quickly and effectively improve multiple skin-care concerns," said Genesky.
Genesky and his team had a difficult task ahead. They had to find a way to successfully incorporate the jasmonic acid without destabilizing the emulsion, which proved difficult due to it's high level of electrolytes which made it hard to build viscosity. They also had to incorporate the beech tree extract at a high level without making the product gummy, as beech tree extract is quite sticky, Genesky pointed out.
The product is suitable for all ages however they anticipate that the bulk of consumers will be 40-plus. "The problems this product addresses, especially lifting and firming, are most often cited as concerns by women in this age range," said Lisa Lesman, assistant vice president of marketing for Kiehl's.
Super Multi-Corrective Cream will be sold in about 350 Kiehl's and specialty stores in the U.S. A 2.5-oz. jar is priced at $62.