Kay Cohen Launches New High-Tech Lingerie
Kay Cohen, Silent Assembly
Kay Cohen debuted a revolutionary high-tech brand of lingerie, called Silent Assembly, at this July's industry fair Mode City. The lingerie features a new 3-D technology to replace underwire.
"While underwires have given us a lovely shape for the past 20 years that I've been in the industry, I have heard women often complain that bras are uncomfortable," she told WWD. "We are replacing underwires with a structure that is as strong as metal but way more comfortable."
After two years of research and development of what she described as "Curvessence" technology, the 3-D bra technology was born. It uses nylon polymers sculpted to conform to a woman's torso then remembers its shape over time.
"We have made a massive breakthrough in that area. We see it as a potential replacement of all underwires in the future," explained Cohen, who recently made a deal with a major Australian retailer to use the technology for its private-label offerings, but declined to give it's name.
Silent Assembly has 11 themes, each consisting of four to five pieces, with bras, panties and bodysuits. The prices range from $200 to $250 for bras; $92 to $132 for panties, and around $495 for bodysuits.