Kate Upton to Debut First EXPRESS Campaign in Times Square
Iconic American retailer, EXPRESS, Inc. announced that brand ambassador Kate Upton will debut her first advertising campaign for EXPRESS. The launch of the fall 2014 denim campaign with Upton makes her the first celebrity spokesperson to grace the brand's advertising in more than a decade. Upton will celebrate the launch with an exclusive RSVP-only "A Date with Denim and Kate Upton" event at the recently opened EXPRESS Times Square store in New York City on Tuesday, July 8(th).
Available in-store and online at express.com beginning July 7(th), the denim collection features updated fabrics, washes, premium tailoring and new fashion details, giving it a unique take on Upton's beloved jeans. "I grew up wearing EXPRESS jeans," said Upton. "When I'm not dressing for the red carpet, I love to dress up in a pair of great fitting jeans and boots. It's my go-to look." With styles ranging from acid wash mid-rise to sleek and sexy indigo high-rise, the collection is an absolute reflection of Upton's iconic style.
To celebrate the campaign launch, EXPRESS will kick-off festivities at 6:00 p.m. with a two-hour shopping event where the first 25 customers to spend $200.00 or more will win a meet and greet with Upton.(1) Additionally, all event attendees will receive an exclusive 25 percent discount between 6:00 - 8:00 p.m.(2 )Get in on the behind-the-scenes action by following #EXPRESSJEANS on Instagram (@ExpressRunway), Twitter (@ExpressLife) and Facebook (EXPRESS).
RSVP to EXPRESS@vogue.com through Monday, July 7(th) for your chance to attend a Private A-list event at one of New York City's major fashion destinations. Space is limited and RSVPs will be granted on a first come, first served basis.
A Date with Denim and Kate
Tuesday, July 8th
6:00 - 8:00 p.m.
WHERE: EXPRESS Times Square
New York, NY 10036
About Kate Upton:
Kate Upton recently appeared opposite Cameron Diaz and Leslie Mann in the Fox hit comedy, "The Other Woman." Upton quickly rose to international supermodel status since her career began in 2008. One of the few models who is able to balance a mainstream and modern appeal, she has appeared on top magazine titles across the globe, from Vogue, Vanity Fair, Harper's Bazaar, V and Love to Sports Illustrated, Cosmopolitan and Esquire.
About EXPRESS, Inc.:
EXPRESS is a specialty apparel and accessories retailer of women's and men's merchandise, targeting the 20 to 30 year old customer. The Company has over 30 years of experience offering a distinct combination of fashion and quality for multiple lifestyle occasions at an attractive value addressing fashion needs across work, casual, jeanswear, and going-out occasions. The Company currently operates more than 600 retail and factory outlet stores, located primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States, Canada and Puerto Rico. EXPRESS merchandise is also available at franchise stores in the Middle East and Latin America. The Company also markets and sells its products through the Company's e-commerce website, www.express.com.
1. Limit one photo per person. All sales are final. Minimum purchase requirement amount is net of any discounts. Sales tax is not included in the total minimum purchase calculation. Photo opportunity is not transferable. Express reserves the right to provide a substitute gift of similar value should the Kate Upton become unavailable for reasons beyond EXPRESS' control.
2. Excludes watches, fragrance, clearance, and gift cards. Discount available on regular-priced merchandise during the event on July 8, 2014 from 6-8 p.m. only. Not valid on previous purchases or with any other coupon.