Julep's Fashion Week Secret Weapon

February 7
2:58 2013
Julep's Fashion Week Secret Weapon

Julep, one of the fastest growing nail brands in the industry, has a secret weapon heading into New York Fashion Week this February-and backstage manicures will never be the same. Julep's revolutionary new Freedom Polymer Top Coat cures in just five minutes in natural light to create a gel-like shine, but can be removed with regular nail polish remover. Behind the scenes at runway shows like Trina Turk, Dennis Basso and Yigal Azrouel, Freedom's fast dry will save crucial time for models that have to change in and out of clothes quickly. And, because their nails handle so much abuse during Fashion Week, getting such a glossy shine without the harsh chemicals associated with gels is big news.

Freedom Polymer Top Coatis the first of many exciting launches for Julep in 2013, and Founder and CEO Jane Park is serious about offering real results as her product lines grows. In an independent, blind 3 rd party clinical study, 100% of all subjects using Freedom Polymer Top Coat reported smooth and smudge free nails after only five minutes of drying time. Eighty-two percent of all subjects reported only mild wear at five days post-application, and better overall wear than the leading regular top coat.

"Our Julep Maven subscription program allows us to not only keep our finger on the pulse of what's hot on the runways, but also tune in to what real women care about in the beauty space," Park explains. "Between our experience with what fashion designers want and the overwhelming feedback from our Mavens, we've been inspired to go even further into beauty with new products we believe in. Our new Freedom Polymer Top Coat is one of many of these new launches. The thousands of pre-orders we received during our soft launch confirmed the demand and we're excited to offer it now for immediate delivery. Throughout 2013, Julep is looking forward to making runway-inspired beauty innovation accessible to everyone."


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