John Varvatos Re-Launched the Redesigned os JohnVarvatos.com
John Varvatos, Apparel
John Varvatos Enterprises announced the re-launch of the company's e-commerce and brand website, JohnVarvatos.com, on February 5, 2013. The re-designed website has been built to support the brand's long term strategies of increasing its digital footprint, developing e-commerce into the top direct-to-consumer channel and supporting global brand expansion. John Varvatos first launched its e-commerce business in 2009 a growing channel year over year.
The new website was designed by leading agency Wednesday (Mr. Porter, Alexander McQueen, Tory Burch) and features a design and layout that truly reflects the philosophy of ease, functionality and masculine luxury that have been the hallmarks of the John Varvatos brand. Distinct experiences have been created for all collections John Varvatos Collection, John Varvatos U.S.A. and Boys, Converse by John Varvatos and Fragrances. The luxury of John's digital presence runs parallel to the luxury of his stores.
"Our brand is rich with history, style and experiences and the new site allows us to tell our story alongside our products," says John Varvatos. The site creates a rich integration between content and commerce. By analyzing site analytics, brand content has been streamlined into key areas encompassing Fashion Shows, Campaigns, and a new content portal titled "The Beat" which showcases all things John Varvatos, and includes Instagram and Twitter feeds.
Always looking to lead in the digital space with original content, the site features an editorial component entitled "Style & Substance." This monthly section profiles men whose creativity and dedication to their work follows in the spirit of John Varvatos' own approach to his craft. Six men from varied fields were photographed exclusively including: Mashable entrepreneur Pete Cashmore, The Meatball Shop restauranteur Michael Chernow, comedian Anthony Jeselnik, HBO's Boardwalk Empire actor Vincent Piazza, professional baseball player Nick Swisher, and Top Chef winner Michael Voltaggio. Each wears their own John Varvatos outfit and shares visual snapshots from their life paired with personal quotes about their craft and individual style.
John Varvatos also introduces a new program called "All Access" that provides benefits & perks to registrants, along with a "Personal Shopper" function on the new site. Users are able to utilize the service to arrange one-on-one phone, face-time, and e-mail consultations and secure in-store appointments.