Joe Fresh to Launch E-Commerce Site
Get ready Joe Fresh fans! The Canadian brand confirmed it will be launching e-commerce this spring via JCPenney's website.
The brand had previously announced a shop-in-shop partnership with JCPenney. Creative Director Joseph Mimran told WWD, "For [Joe Fresh], it looked like a great opportunity to get a very large footprint in the U.S. very quickly and to do it with someone who is visionary."