Jessica London Extends Size Range for the Modern Woman
Jessica London, plus-size women's brand in the OSP Group portfolio, announced that it now offers an extended size rangeup to a size 40for many of the brand's modern, classic fashions, designed exclusively for the plus size woman.
This new 'up to size 40' collection was recently launched in Jessica London's first Spring 2014 catalog and online at JessicaLondon.com. The collection features select items from knit tops to blazers to suiting, all designed to provide a flattering fit for a woman's curvy body. Highlights include: Jessica London's signature linen collection (pants, skirt and single-breasted blazer) which offers simple, well-crafted pieces in impeccable fits and a broad spectrum of colors - new khaki, white, spice, kelly green, ruby, deep navy and black-sizes 12 to 40. There is also a beautiful maxi dress offered in five vibrant colors, a timeless boatneck dress made of stretch cotton jersey, stretch denim jeggings in fun, spring colors, and a fabulous leather zip jacket that will add that 'wow' factor to any outfit-again, all offered in up to a size 40.
"We made the decision to extend our size range based on feedback from women who love Jessica London fashions, but needed larger sizes to ensure the item fit properly and looked good," said Denise Schramm, Senior Vice President/General Brand Manager, Jessica London. "The Jessica London team started with key items that will help women add must-have fashion pieces to their wardrobe, and plans to expand the size ranges on other collections in the future."