Jessica Biel's Brother Launches Accessories Line
BARE, Jessica Biel, Justin Biel, Grawson Ratowsky
Justin Biel - Jessica Biel's younger brother - and friend Grawson Ratowsky have launched an eco-friendly accessories line called BARE. The label is handmade in Colorado, where the Biels and Ratowsky grew up, reusing coffee bean sacks. "It's really a passion project," Justin told Vogue.
"My brother is one of those people that I just have total, 100 percent faith in," said Jessica Biel. "And I've known Grason since I was in sixth grade. Together they've just, I don't know, always surprised me and done things that were way older than their years."
BARE was launched after Ratowsky's dad, an artist who'd been working in Costa Rica with EARTH University, brought back a giant java bag for his son. "Who knows why he gives me anything," Ratowsky says with a laugh. "He's a wild card and really an inspiration for me. He gave it to me knowing that I would do something with it." With Justin's help, plus his sense of style and background in start-ups and philanthropy, BARE was born. Ratowsky designed two tote styles, a backpack and a pouch, all unisex and made from one-of-a-kind recycled materials. Going forward they may branch out into upcycling sailboat sials and grain sacks from breweries as well.
Jessica, who is a partner in BARE, proudly carries the tote. "It's my set bag," says the actress who's filming in Los Angeles. (It's too early to discuss the movie, she says.) "It has all my scripts, all my stuff, all of my character stuff, it comes with me every day to work."