J.Crew Heading to Brooklyn
Look out Brooklyn! J.Crew has leased a 2,400-square-foot, two-level store at 151 Court Street. Court street passes through three J.Crew friendly neighborhoods: Brooklyn Heights, Cobble Hill and Carroll Gardens and this will be J. Crew's first store in the borough. It's expected to open early next year.
"What took us so long in Brooklyn?" said Millard "Mickey" Drexler, chairman and chief executive officer of J. Crew Group Inc. "Actually we've been looking for a while, but we wouldn't compromise the location. When this became available, we decided we really love the spot. It was right and that's why [we leased it]. We'd rather take the time with the location instead of just finding any location."
Asked whether J. Crew was waiting for the demographics to improve in Brooklyn, Drexler said, "We were not necessarily waiting for the demographics [to change]. It's been quite clear over last few years that a lot of our customers live there. In fact, a fair amount of our headquarters team members live there, and we knew it pretty well." Drexler also noted the boom in luxury housing also pointed to a sophisticated shopper.
Will there be more Brooklyn J.Crew's in the future? Drexler said. "We're looking for whatever might be right," he said. "We don't have anything in mind in particular."