J. Crew and Tumblr Host Blogger Event Tonight
J. Crew is making an effort to be more active in cyber space. They have relaunched its Twitter account @JCrew and the retailer has begun using Pinterest and Instagram.
This evening, J. Crew will cohost an event with Tumblr at The Standard Hotel in the Meatpacking District. The event will feature 27 top Tumblr bloggers from the fashion and photography worlds. The bloggers include Jamala Johns of Miss Modular (also known as Le Coil on Pinterest), Jeff Carvalho of Selectism & highsnobiety, Ben Bowers from Gear Patrol, Ani Tzenkova from Trendland and Alice Gao from After the Cups. They each received a Secret Santa assignment, a $101 J.Crew gift card and the retailer's "101 Gift Ideas" guide for inspiration.
I wonder what their Pinterest boards look like?