fashion.broadwayworld.com

Inter Parfums Inks Fragrance Deal with Alfred Dunhill

Related: Alfred Dunhill, Inter Parfums, Fragrance
Inter Parfums Inks Fragrance Deal with Alfred Dunhill

Inter Parfums has signed an agreement with Alred Dunhill Limited ('dunhill') brand. The agreement gives the Parfum company exclusive worldwide fragrance license to create, produce and distribute perfumes and fragrance-related products currently under the Dunhill brand. The agreement is effective 3 April 2013 and replaces a previous license agreement with Procter & Gamble. A new men's scent is anticipated for 2014.

The house of Alfred Dunhill was established in 1893 and offers high quality men's luxury products, with core collections offered in menswear, leather goods and accessories.


Inter Parfums CEO Jean Madar commented: "We are enthusiastic about collaborating with this premier British brand and building the Alfred Dunhill fragrance enterprise into a major aspirational fragrance brand. Upon assuming responsibility for the brand, we will fine-tune the current fragrance portfolio, which includes fragrances dating from 1934 to 2011. The new men's scent planned for a 2014 launch will be supported by a distribution strategy that recognises and utilises Alfred Dunhill's luxury positioning, along with brand-appropriate marketing materials and a media campaign."

Eraldo Poletto, CEO of Alfred Dunhill, added: "We are proud to be partnering with Inter Parfums and look forward to working together to grow and develop our global fragrance business."

Comment & Share

Related Links
VIDEO: Backstage at Tocca New York Fashion Week F/W 2014-15VIDEO: Backstage at Tocca New York Fashion Week F/W 2014-15
July 14, 2014
Michael Kors Announces President of Asia DivisionMichael Kors Announces President of Asia Division
July 14, 2014
Michael Kors Pushes Men's Business with New PresidentMichael Kors Pushes Men's Business with New President
July 14, 2014
Nicholas Long III to Release FragranceNicholas Long III to Release Fragrance
July 11, 2014
Kate Upton to Debut First EXPRESS Campaign in Times SquareKate Upton to Debut First EXPRESS Campaign in Times Square
July 01, 2014


About Author

Subscribe to Author Alerts

Become a Fan, Follower & Subscriber