InStyle & Nine West Team Up Again for Fall
Nine West, a division of The Jones Group and a leader in the footwear and accessory industry, announced the continuation of their partnership with InStyle, the brand's most successful to date, for 2014. Following the success of the InStyle for Nine West capsule collection in Fall 2013, which resulted in a remarkable 90% sell-through of the debut styles, InStyle and Nine West have expanded the limited-edition collaboration into a full-fledged accessories collection, with new styles for both Spring and Fall 2014.
InStyle for Nine West represents the first editor-designed partnership that combines the industry insight of InStyle's fashion editors with Nine West's footwear and accessories expertise. Priced from $79 - $109, the Spring 2014 collection offers a sophisticated approach to the season's shoe must-haves; incorporating editorial touches such as elevated heel heights, seasonal colors and premium materials. Joining the 18 new SKUs this season is fall's standout style, the Gamin, which has been revamped and updated for Spring 2014. For the first time, the collection will feature a fashion-forward cuff ($88) and portfolio clutch ($129) that further allows consumers to effortlessly integrate runway inspired trends into their everyday wardrobe.
Due to the retail success of the original capsule collection, which was previously limited to select Nine West locations in the US and Canada, InStyle for Nine West will be introduced to all domestic Nine West doors and in select international markets including Turkey, Canada, Spain and the United Kingdom. The Spring Collection will be available beginning March 7 th.
Inspiring consumers and fashion enthusiasts alike to "shop like an editor," InStyle will include a 12+ editorial styling booklet in their April issue featuring expert tips and contextual guidelines from InStyle's editors. Additionally, InStyle announced the return of the Gamin in their March issue building anticipation for the forthcoming launch. The Fall Collection, which incorporates winter styles like boots, will launch in August with a special in book placement in InStyle's September issue.