How to Go From Blonde to Brunette
Pasquale Caselle, International Creative Director for IT&LY HAIRFASHION transformed this level 5 dark brunette into a dazzling level 11 blonde. When lifting 1-7 levels IT&LY's Blondly Bleaching Cream adheres perfectly to the hair for more uniform results. This new tube bleaching system can lift 1-7 levels and contains 2 formula secrets: Argan Oil and Jojoba Oil. These two oils protect, nourish and restore the hair fibers for impeccable results and maintaining hair safety while lifting hair from dark to light. As a result, hair will shine and feel in better condition never before possible with bleaching!
To achieve- he heavily foiled the entire head with IT&LY's Blondly Bleaching Cream with 30 volume developer after processing for 35 minutes (or until hair is pale yellow), he removed all the foils and blended the bleach through the rest of the models brown hair for 5 minutes. After thoroughly rinsing and shampooing with IT&LY's Advanced Color Protection Shampoo Pasquale mixed Aquarly 10N with 20 volume developer for a roots to ends application and processed for 20 minutes. Prior to application he sprayed the ends with Colorly's Equalizer 2020 to ensure even coverage.
The result - is shiny, healthy glamorous blonde hair that ensures proves that blondes do have more fun.
For additional information about IT&LY HAIRFASHION visit: www.italyhairfashion.com
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