Helena Christensen Collaborates with Kipling
Kipling, Helena Christensen
Kipling's target consumer is the "imaginista." As the brand's president, Julie Dimperio, defined: "[The imaginista] is creative, has great family values, is concerned about taking care of others and [encompasses] a very broad age range - from 12-year-olds who love the classic Kipling monkey all the way up to their mothers, who love the style and functionality of our products."
Kipling has found their ideal embodiment of an imaginista in Helena Christensen, who in addition to being the face of the Kipling, codesigned a capsule collection of handbags for the brand called Kipling with Helena Christensen. "We were inspired by her everyday life," said Dimperio. "She's a working mom, she's still a model and she has a variety of interests. We really focused on her creativity and the fact that she is a photographer. My design team worked with her very closely, went to her home and were inspired by how she lives. She's affiliated with several charities, which was really important to us....She has all the characteristics of our target consumer."
The collection of weekend bags, shoulder bags and pouches is slightly more upscale than the brand's classic collection. The collection is made of lightweight leather instead of the signature nylon material and range from $109 to $269. The collection will launch in September at Kipling stores worldwide, kipling.com and select Macy's stores.