Gymnast Jordyn Wieber Partners with Mary Kay in Effort to End Dating Abuse
As a teenager and recent high school graduate, Olympic gold medalist Jordyn Wieber was shocked to learn that one in three young people is a victim of physical, emotional or verbal abuse from a dating partner. The alarming statistic prompted Wieber to lend her support and raise awareness of teen dating abuse as the official spokesperson of Mary Kay Inc.'s "Don't Look Away" campaign to help prevent and end dating abuse.
Understanding that Millenials and Gen-Y communicate predominantly through text messages, the newest element of the "Don't Look Away" campaign is a partnership with "loveisrespect.org" and a $1 million donation from Mary Kay to support the nation's first text helpline to prevent dating abuse. loveisrespect.org helps teens and young adults ages 13-24 navigate the spectrum of relationships and Mary Kay is the lead sponsor of the organization's new, nationwide, 24-hour, seven days a week text helpline. By simply texting "loveis" to 77054, teens and young adults are connected safely and confidentially to trained peer advocates who provide support, safety tips and referrals.
"My friends, teammates and a lot of my fans are in their teens. To think that one in three could become a victim of dating abuse is the reason I decided to become the spokesperson and cause champion for the Mary Kay 'Don't Look Away' campaign," said Jordyn Wieber. "As I speak in high school gymnasiums across the country to raise awareness of this growing epidemic and share information about the text-for-help program, I tell my peers that just like gymnastics, balance and boundaries are critical to healthy dating relationships."
Mary Kay's recent "Don't Look Away" Survey found that nearly 80 percent of parents have discussed dating abuse with their daughters but only three percent identify "no violence" as a characteristic of a healthy relationship. The survey also found that 62 percent of tweens say they have been called names, put down or insulted while in a relationship, yet only 34 percent of parents were aware of the behavior.