Gold Medalist Alex Morgan Is The New Face of ChapStick
ChapStick, Alex Morgan
The campaign will give consumers the opportunity to view ChapStick, America's favorite lip balm, in a whole new way, considering important information they may not know about the brand or the skin on their lips. The campaign will kick off with a new TV ad featuring Morgan and a series of print ads and digital videos developed by The Burns Group, New York.
ChapStick, the lip expert, makes it a priority to help people care for their lips all year round. Originally created in the early 1880s, ChapStick is known today as America's favorite lip balm and there's a variety for every consumer need. Marketed by Pfizer through its Consumer Healthcare business unit, ChapStick offers a variety of products and fun flavors that promote happier and healthier lips. For more information on ChapStick, please visit www.chapstick.com and check out www.facebook/ChapStick.
Pfizer Inc.: Working together for a healthier world
At Pfizer, we apply science and our global resources to bring therapies to people that extend and significantly improve their lives. We strive to set the standard for quality, safety and value in the discovery, development and manufacture of health care products. Our global portfolio includes medicines and vaccines as well as many of the world's best-known consumer health care products. Every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. Consistent with our responsibility as one of the world's premier innovative biopharmaceutical companies, we collaborate with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world. For more than 150 years, Pfizer has worked to make a difference for all who rely on us. To learn more, please visit us at www.pfizer.com.