Free People Opens Two New West Coast Stores
Free People will open two new boutiques in California this October, just in time for the holiday season. Already boasting nine stores regionally, the brand is slated to open at Santa Monica Place on October 12th, followed by Westfield Century City on October 26th.
The 1,700 sq. ft. space in Santa Monica will be the first Free People boutique to feature a “beach shack” design concept, created for the outdoor mall location. Wood siding, exposed stud walls, and handmade solid brass signage are some of the décor details built to weather naturally over time, creating an authentic bungalow vibe. The brand’s Intimately Free People collection will debut under a pitched beach shack roof, accented with lace fabric walls and a teak cabinet housing must-have slips, bras, undies, bodysuits, layering tops, and lounge jackets.
Meanwhile, the 1,900 sq. ft. boutique at Westfield Century City will be designed in the brand’s “Blacksmith Cottage” concept using found materials and rustic touches, such as reclaimed beadboard, a back wall of brightly colored yarns, and fitting rooms built with exposed 2x4 walls. The design theme is meant to make the space feel like a studio that the Free People girl has discovered and made her own by adding found materials, art, and a feminine touch.
Both stores will kick off with celebratory events on opening day. The first 50 customers at each location will receive a complimentary Free People iPhone case.
The boutiques will open with a fall merchandise selection in which customers can expect to find great dresses, sweaters, denim, and intimates. As we move into the holiday season, the stores will maintain that assortment while filling up with everything shimmering and bright. The brand’s collection of holiday dresses is as outstanding as ever, with designs for every woman seeking something to set her apart from the crowd. Free People will also be the must-stop shop for unique and eclectic gifts. Highlights this season include an amazing assortment of adorned iPhone cases, artisan candy canes, holiday stockings, and more.
The Santa Monica store is located at 395 Santa Monica Place, Santa Monica, CA 90401. Store hours will run Monday-Saturday 10am-9pm, and Sunday 11am-8pm, and the store’s telephone number will be (310) 255-1956. Fans should also “like” the store on Facebook to stay up-to-date on all of the latest arrivals, events, and other happenings (http://www.Facebook.com/FreePeopleSantaMonicaPlace).
The LA store is located at 10250 Santa Monica Blvd, B-21 Westfield Century City, Los Angeles, CA 90067. Store hours will run Monday-Saturday 10am-9pm, and Sunday 12pm-7pm, and the store’s telephone number will be (310) 556-5492. Fans can “like” the LA store on Facebook as well to stay up-to-date on latest arrivals, events, and other happenings (http://www.facebook.com/FreePeopleCenturyCity).
About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music and travel. The bohemian look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels such as the Free People US site and the soon to launch Free People UK site, as well as specialty boutiques, top department stores, and the brand’s own free standing retail locations in the U.S. and Canada.