Fred Segal To Open At SLS Las Vegas

Fred Segal To Open At SLS Las Vegas

Iconic Southern California lifestyle brand Fred Segal announced it will open The Fred Segal Collective, an exclusive multi-store retail experience, at SLS Las Vegas as part of the hotel's highly anticipated opening on Saturday, August 23. Representing the first time a single brand will occupy all of the retail space in a resort, Fred Segal will be infused throughout the entire SLS experience, creating unique shopping opportunities from the pool to the casino and dining areas.

Fred Segal is renowned for defining "California cool" through its strong luxury and celebrity heritage. At SLS Las Vegas, The Collective will encompass nearly 10,000 square feet throughout the hotel with seven individual stores, including: She, He, Jeans, Shoes, Jewels, Play and Goods.

"We are excited to partner withsbeto bring a taste of Southern California style to the SLS Las Vegas, whichI believe will redefine the Vegas Strip's north end," said Paul Blum, CEO of Fred Segal. "The Fred Segal Collective creates an integrated and luxurious shopping experience in this exciting new destination."

"I've been a loyal fan and customer of Fred Segal for years," said Sam Nazarian, Founder, CEO and Chairman of sbe. "Partnering with them to bring one of LA's most iconic brands to SLS Las Vegas is something I'm very proud of. Together, we've created a truly original retail experience for Vegas locals and visitors."

Located at 2535 S. Las Vegas Blvd., the property features more than 1,600 guest rooms and suites and a collection of sbe's acclaimed restaurant and nightlife brands. The resort was designed by Gensler Architects in collaboration with internationally acclaimed designer Philippe Starck.

Founded in 1961, Fred Segal is rooted in Hollywood culture and has long been known for discovering and launching many now-famous beauty and apparel brands. From its early days as the pioneer of designer jeans to its current status as an industry innovator, Fred Segal originated experiential retail with its mix of highly curated merchandise and the best in dining and lifestyle offerings. With locations in Los Angeles, Las Vegas and, soon, Japan, Fred Segal is synonymous with LA style and casual chic, attracting celebrities and locals alike.