Ferragamo Debuts New Handbag Collection FIAMMA
A masterpiece of leather craft, FIAMMA, the new handbag collection from Salvatore Ferragamo Creative Director Massimiliano Giornetti, draws inspiration from the different female generations of the Ferragamo family and their enduring influence on the House today. Ultra-sophisticated design and unique construction reflect the inherent DNA of Ferragamo's legacy and future through the harmonious mix of exquisite materials including calfskin, python, pony hair and crocodile adorned with sleek metal hardware details.
In May 2014, FIAMMA will launch in New York at a global event to celebrate the second chapter of L'Icona, the birth of a Ferragamo house icon, with a short film and interview series featuring a fascinating cast of international families and their female generations including Sydney and Anika Poitier of Los Angeles, Princess Patricia and Princess Melusine Ruspoli of Rome, Flora Zeta Cheong-Leen and Claudine Ying of Hong Kong, Hanayo and Tenko Nakajima of Tokyo, Helena Bordon, Luciana and Marcella Tranchesi of Sao Paulo, Stella, Lola and Jacqueline Schnabel of New York and Mariel and Langley Fox Hemingway of Los Angeles.
Named after Salvatore's late daughter Fiamma Ferragamo, the house's leather accessories and shoe designer for almost 40 years who founded the iconic Vara, the digital experience will stay true to its namesake by recognizing women and families for their inherited legacies - unique talents, reputations, impeccable achievements, and inherent styles - captured in an intimate and personal environment, whilst discussing their shared and common traits.
The film vignettes and portraits will showcase the new FIAMMA handbag collection, cast alongside a curated group of internationally relevant women, incorporating Ferragamo signatures innovative design, interesting combinations of exotic materials, iconic silk print linings from the 1970's, novelty hardware stemming from the brand's origins to today- showcasing the House's classic heritage alongside new playful styles for the next generation.