Estee Lauder and Bumble and Bumble Trade Instagram Feeds
The brands are both owned by the Estée Lauder Cos. Inc., and will spend next week, May 12 to May 16, in charge of each other's Instagram accounts. They will create hair and beauty content staying within five themes and both companies will use the hashtag #TipsandTresses. The hashtag will be used to engage their collective followers and hold user-generated contests throughout the week.
The themes are as follows: May 12 is Beachy & Bronzed; May 13 is Undone Done; May 14 is Adore the Contour; May 15 is Day to Night, and Friday is Weekend Update.