Elizabeth Arden Launches Elizabeth Arden Rx

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Elizabeth Arden Launches Elizabeth Arden Rx

Elizabeth Arden, Inc., a global prestige beauty products company, introduces new Elizabeth Arden Rx, a comprehensive professional skincare line developed exclusively for physician offices. Elizabeth Arden Rx addresses four key skin conditions-Anti-Aging, Brightening, Clarifying, and Hydration-combining highly effective in-office treatments and at-home products to provide simple solutions for patients with signs of premature skin aging, uneven skin tone and pigmentation, Acne and problem-prone skin and dry dehydrated skin. The at-home products are designed to be used as stand-alone home skincare-as well as enhance, maintain and optimize results between professional treatments-by using proprietary ingredients including several new patent-pending technologies: AHA Retinoid Conjugate, an AHA/Vitamin A derivative combination; Allyl PQQ, a new mitochondrial anti-oxidant; and a novel anti-oxidant complex1 designed specifically to protect essential skin proteins against harmful degradation.

"Elizabeth Arden Rx offers a more complete approach to improving skin health with a comprehensive skincare regimen that provides safe, effective, simple solutions both in and out of the physicians office," said Arthur Pellegrino, Vice President, Research and Development at Elizabeth Arden "These products are the result of years of research into the needs of patients and the development of novel new, clinically proven ingredients. All of this results in a highly effective yet aesthetically elegant skincare line."

The beauty care giant tapped the innovation expertise of US CosmeceuTechs, LLC and its CEO, Joe Lewis to collaborate on Elizabeth Arden Rx. Lewis, first partnered with Elizabeth Arden, Inc. in 2005 to launch Prevage, which has gone on to win more than 160 awards globally. Lewis, a chemist and cosmeceutical skincare researcher, is best known for introducing some of the world's most cutting-edge skincare ingredients including Alpha-Hydroxy Acid in 1983, Idebenone in 2004 and CoffeeBerry in 2007.

"With Elizabeth Arden Rx, we have an opportunity to provide physicians and patients with some of our most advanced skincare technology," said Joe Lewis, CEO of US CosmeceuTechs, LLC. "We believe the combination of these novel technologies offers new simple solutions for patient skin conditions with improved efficacy, reduced irritation and therefore better overall results with improved compliance."

Elizabeth Arden Rx Overview

Professional In-Office Treatments:

Elizabeth Arden Rx offers four physician-strength, clinically proven chemical peel treatments to address key skin concern areas-Anti-Aging, Brightening, Clarifying and Hydration-designed for fast and visible results with minimal downtime. The in-office treatments are uniquely tailored with specific combinations/concentrations of ingredients to "peel" the stratum corneum without invasive damage to the underlying viable epidermis.

Anti-Aging Peel: Uses a powerful, effective combination/concentration of anti-aging and hydrating ingredients including Lactic Acid (AHA), Phenol, TCA, and Salicylic Acid (BHA) to help reduce the appearance of fine lines, wrinkles, and age spots while improving skin texture, tone and resilience for an overall rejuvenated look.

Brightening Peel: Uses a unique and synergistic combination of Lactic Acid (AHA), Mandelic Acid (AHA), Salicylic Acid (BHA), Methyl Gentisate, AHA Retinoid Conjugate and PQQ that are effective in reducing the appearance of age spots and uneven skin tones.

Clarifying Peel: Uses a combination of Lactic Acid (AHA), Azelaic Acid, Salicylic Acid (BHA) and AHA Retinoid Conjugate ideal for problem-prone skin to reduce the appearance of blemishes and skin imperfections, age spots, and fine lines and wrinkles, while improving hydration, radiance and youthful appearance.

Hydrating Peel: Uses Lactic Acid (AHA) to increase skin hydration, reduce appearance of fine lines, wrinkles, while also improving skin texture, radiance and youthful appearance.

At-Home Skincare Regimen:

Elizabeth Arden Rx at-home treatments are innovative, highly effective multi-functional products formulated with some of today's most advanced ingredients and skincare technologies, like the new patent-pending AHA Retinoid Conjugate. This conjugate is designed to work with the skin to deliver the benefits of both AHA and Retinoid (Vitamin A derivative) while helping to reduce irritation. Each of the four regimens-Anti-Aging, Brightening, Clarifying, and Hydrating-includes a pre-treatment cleanser and Triple Protection Factor Broad Spectrum Sunscreen SPF 50+ (TPF 50), a new standard in topical skin protection. All Elizabeth Arden Rx at-home products provide multi-benefits in addressing the overall skincare concerns of patients and are oil-free, non-comedogenic, dermatologist tested, fragrance-free and paraben-free.

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