fashion.broadwayworld.com

Elizabeth Arden Launches Elizabeth Arden Rx

Related: Elizabeth Arden
Elizabeth Arden Launches Elizabeth Arden Rx

Elizabeth Arden, Inc., a global prestige beauty products company, introduces new Elizabeth Arden Rx, a comprehensive professional skincare line developed exclusively for physician offices. Elizabeth Arden Rx addresses four key skin conditions-Anti-Aging, Brightening, Clarifying, and Hydration-combining highly effective in-office treatments and at-home products to provide simple solutions for patients with signs of premature skin aging, uneven skin tone and pigmentation, Acne and problem-prone skin and dry dehydrated skin. The at-home products are designed to be used as stand-alone home skincare-as well as enhance, maintain and optimize results between professional treatments-by using proprietary ingredients including several new patent-pending technologies: AHA Retinoid Conjugate, an AHA/Vitamin A derivative combination; Allyl PQQ, a new mitochondrial anti-oxidant; and a novel anti-oxidant complex1 designed specifically to protect essential skin proteins against harmful degradation.

"Elizabeth Arden Rx offers a more complete approach to improving skin health with a comprehensive skincare regimen that provides safe, effective, simple solutions both in and out of the physicians office," said Arthur Pellegrino, Vice President, Research and Development at Elizabeth Arden "These products are the result of years of research into the needs of patients and the development of novel new, clinically proven ingredients. All of this results in a highly effective yet aesthetically elegant skincare line."

The beauty care giant tapped the innovation expertise of US CosmeceuTechs, LLC and its CEO, Joe Lewis to collaborate on Elizabeth Arden Rx. Lewis, first partnered with Elizabeth Arden, Inc. in 2005 to launch Prevage, which has gone on to win more than 160 awards globally. Lewis, a chemist and cosmeceutical skincare researcher, is best known for introducing some of the world's most cutting-edge skincare ingredients including Alpha-Hydroxy Acid in 1983, Idebenone in 2004 and CoffeeBerry in 2007.

"With Elizabeth Arden Rx, we have an opportunity to provide physicians and patients with some of our most advanced skincare technology," said Joe Lewis, CEO of US CosmeceuTechs, LLC. "We believe the combination of these novel technologies offers new simple solutions for patient skin conditions with improved efficacy, reduced irritation and therefore better overall results with improved compliance."

Elizabeth Arden Rx Overview

Professional In-Office Treatments:

Elizabeth Arden Rx offers four physician-strength, clinically proven chemical peel treatments to address key skin concern areas-Anti-Aging, Brightening, Clarifying and Hydration-designed for fast and visible results with minimal downtime. The in-office treatments are uniquely tailored with specific combinations/concentrations of ingredients to "peel" the stratum corneum without invasive damage to the underlying viable epidermis.

Anti-Aging Peel: Uses a powerful, effective combination/concentration of anti-aging and hydrating ingredients including Lactic Acid (AHA), Phenol, TCA, and Salicylic Acid (BHA) to help reduce the appearance of fine lines, wrinkles, and age spots while improving skin texture, tone and resilience for an overall rejuvenated look.

Brightening Peel: Uses a unique and synergistic combination of Lactic Acid (AHA), Mandelic Acid (AHA), Salicylic Acid (BHA), Methyl Gentisate, AHA Retinoid Conjugate and PQQ that are effective in reducing the appearance of age spots and uneven skin tones.

Clarifying Peel: Uses a combination of Lactic Acid (AHA), Azelaic Acid, Salicylic Acid (BHA) and AHA Retinoid Conjugate ideal for problem-prone skin to reduce the appearance of blemishes and skin imperfections, age spots, and fine lines and wrinkles, while improving hydration, radiance and youthful appearance.

Hydrating Peel: Uses Lactic Acid (AHA) to increase skin hydration, reduce appearance of fine lines, wrinkles, while also improving skin texture, radiance and youthful appearance.

At-Home Skincare Regimen:

Elizabeth Arden Rx at-home treatments are innovative, highly effective multi-functional products formulated with some of today's most advanced ingredients and skincare technologies, like the new patent-pending AHA Retinoid Conjugate. This conjugate is designed to work with the skin to deliver the benefits of both AHA and Retinoid (Vitamin A derivative) while helping to reduce irritation. Each of the four regimens-Anti-Aging, Brightening, Clarifying, and Hydrating-includes a pre-treatment cleanser and Triple Protection Factor Broad Spectrum Sunscreen SPF 50+ (TPF 50), a new standard in topical skin protection. All Elizabeth Arden Rx at-home products provide multi-benefits in addressing the overall skincare concerns of patients and are oil-free, non-comedogenic, dermatologist tested, fragrance-free and paraben-free.

Triple Protection Factor SPF 50 (TPF 50): A groundbreaking new anti-aging product formulated with a unique combination of protective ingredients including a DNA Enzyme Complex, a highly potent protein protection Antioxidant Complex and broad spectrum SPF 50+ sun protection. TPF 50 is a physical sunscreen, prepared in a hydrating, universal tinted formulation suitable for all skin types. A clinical study published in The Journal of Drugs in Dermatology finds TPF 50's revolutionary skin protection technology to reduce the effects of sun damage associated with skin aging and non-melanoma skin cancer.2

Anti-Aging Skincare Regimen: Anti-Aging at-home products contain unique combinations and concentrations of proven ingredients designed to prevent signs of aging and reduce the appearance of fine lines and wrinkles while improving skin texture, resilience and radiance.

The Anti-Aging Skincare Regimen is a simple, effective three-product system including: Hydrating Cream Cleanser, Anti-Aging Serum and TPF 50. The treatment serum is comprised of a potent blend of Lactic Acid (AHA), Salicylic Acid (BHA), AHA Retinoid Conjugate, FGF Polypeptide, Methyl Gentisate and Arazine.

Brightening Skincare Regimen: Brightening at-home products contain unique combinations and concentrations of proven ingredients designed to reduce the appearance of age spots and pigmentation while improving skin tone.

The Brightening Skincare Regimen is a simple, effective three-product system including: Hydrating Cream Cleanser, Brightening Serum and TPF 50. The treatment serum is comprised of powerful pigment inhibiting antioxidants including Methyl Gentisate and Chlorogenic Acid (a potent health beneficial compound found in coffee) in combination with AHA and Retinoid technologies.

Clarifying Skincare Regimen: Clarifying at-home products contain unique combinations and concentrations of proven ingredients designed to reduce the appearance of problem-prone skin, blemishes and skin imperfections.

The Clarifying Skincare Regimen is a simple, effective three-product system including: Clarifying Foaming Cleanser, Clarifying Serum and TPF 50. The treatment serum is formulated with a potent blend of Lactic Acid (AHA), hydrophilic skin exfoliant and moisturizer, Salicylic Acid (BHA), lipophilic skin exfoliant and AHA Retinoid Conjugate (vitamin A derivative) technologies.

Hydrating Skincare Regimen: Hydrating at-home products contain unique combinations and concentrations of proven ingredients that are designed to increase short and long term skin hydration on dry skin.

The Hydrating Skincare Regimen is a simple, effective three-product system including: Hydrating Cream Cleanser, Lactic Acid Hydrating Cream and TPF 50.

Elizabeth Arden Rx (ElizabethArdenRx.com) was introduced at the 2014 American Academy of Dermatology Meeting in Denver, Colorado on March 21, 2014, where the company co-sponsored the Skin Cancer Foundation's annual event. At this event, Elizabeth Arden Rx announced its Patient Alliance Program for Advanced Basal Cell Carcinoma patients, which provides complimentary TPF 50 to qualified patients. Elizabeth Arden Rx is available in physician offices nationwide beginning April 2014.

About Elizabeth Arden

Elizabeth Arden is a global prestige beauty products company with an extensive portfolio of prestige beauty brands sold in over 120 countries. The company's brand portfolio includes Elizabeth Arden skincare, color, and fragrance products; professional skincare line, Elizabeth Arden Rx; the celebrity fragrance brands of Britney Spears, Elizabeth Taylor, Jennifer Aniston, Justin Bieber, Mariah Carey, Nicki Minaj and Taylor Swift; the designer fragrance brands of Juicy Couture, Alfred Sung, BCBGMAXAZRIA, Geoffrey Beene, Halston, Ed Hardy, John Varvatos, Lucky Brand, True Religion and Rocawear; and the lifestyle fragrance brands Curve, Giorgio Beverly Hills, and PS Fine Cologne.

1 This anti-oxidant complex has been rigorously tested against a large number of anti-oxidants and is more effective than any single anti-oxidant tested

2 If used as directed with other sun protection measures, decreases the risk of skin cancer and early skin aging caused by the sun. Sun protection measures: Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures including: limit time in the sun, especially from 10 a.m. - 2 p.m., wear long-sleeved skirts, pants hats and sunglasses. Reapply at least every 2 hours and use a water resistant sunscreen if swimming or sweating.

SOURCE: BUSINESS WIRE ©2014 Business Wire

Related Links
Elizabeth Arden, Inc. Partners with Wildfox Couture Fragrance BrandElizabeth Arden, Inc. Partners with Wildfox Couture Fragrance Brand
June 03, 2014
Elizabeth Arden, Inc. Appointments New Chief Financial OfficerElizabeth Arden, Inc. Appointments New Chief Financial Officer
January 30, 2014
Macy's Herald Square Unveils New Beauty and Fragrance DepartmentMacy's Herald Square Unveils New Beauty and Fragrance Department
November 15, 2013
Stephen J. Smith Resigns as Elizabeth Arden, Inc.'s Chief Financial OfficerStephen J. Smith Resigns as Elizabeth Arden, Inc.'s Chief Financial Officer
August 21, 2013
Elizabeth Arden, Inc. Set for Telsey Advisory Group Spring Consumer ConferenceElizabeth Arden, Inc. Set for Telsey Advisory Group Spring Consumer Conference
April 08, 2013


About Author

Subscribe to Author Alerts

Become a Fan, Follower & Subscriber