Elizabeth Arden, Inc. Partners with Wildfox Couture Fragrance Brand
Elizabeth Arden, Inc., a global prestige beauty products company, announced that it has signed an exclusive agreement with Wildfox Couture, the indie vintage-inspired women's knitwear designer brand, to develop and market its own line of fragrance products.
"Partnering with Wildfox is an opportunity for us to expand our designer fragrance portfolio with a fast-growing fashion brand that has a strong point of view and an incredible ability to relate to the young, fashion-forward consumer," said Robin Mason, Senior Vice President of Global Fragrance Marketing at Elizabeth Arden.
Based in Los Angeles, musician Jimmy Sommers, CEO and Co-Founder of Wildfox, along with the creative direction of co-founding partner Kimberley Gordon, continue to develop this lifestyle brand known for its iconic campaigns, dreamlike quality and products that tell a story, with a wide range of clothing and accessories. The brand can be found in select boutiques and department stores. Internationally, Wildfox is distributed in over 30 countries, including UK, France, Spain, Germany, Brazil, Japan, South Korea, Australia, Russia and Taiwan. The Wildfox fragrance is due to launch in the prestige channel in stores Spring 2015 and will be distributed globally.
"We felt the natural next step for the Wildfox brand was to expand into fragrance and we immediately looked to Elizabeth Arden. We are thrilled to partner with such an entrepreneurial team to leverage their expertise, creativity and strong global platform," said Wildfox CEO Jimmy Sommers.
Elizabeth Arden is a global prestige beauty products company with an extensive portfolio of prestige beauty brands sold in over 120 countries. The company's brand portfolio includes Elizabeth Arden skincare, color, and fragrance products; professional skincare line, Elizabeth Arden Rx; the celebrity fragrance brands of Britney Spears, Elizabeth Taylor, Jennifer Aniston, Justin Bieber, Mariah Carey, Nicki Minaj, Taylor Swift, and Usher; the designer fragrance brands of Juicy Couture, Alfred Sung, BCBGMAXAZRIA, Geoffrey Beene, Halston, Ed Hardy, John Varvatos, Lucky Brand, True Religion and Rocawear; and the lifestyle fragrance brands Curve, Giorgio Beverly Hills, and PS Fine Cologne.