EXPRESS And Supermodel Kate Upton Head to South Beach for Fashion Show
EXPRESS, Inc., the U.S. specialty retail apparel chain offering dual-gender merchandise for work, casual and going-out, announced the upcoming Summer 2014 Runway Show in the heart of South Beach, Miami. Supermodel Kate Upton will kick-off the event on Thursday, March 13th, with festivities beginning at 4:00 p.m. and a live Runway Show at 7:00 p.m.
In conjunction with the EXPRESS Summer 2014 Campaign, the brand will stage a live outdoor fashion show at The Raleigh Hotel where the industry's most coveted male and female models will show off the latest collection. This event is RSVP-only and there is no charge to attend. EXPRESS has staged similar runway events in New York, Las Vegas, Chicago, and Mexico City.
To celebrate the Runway Show, EXPRESS will kick-off the festivities at 4:00 p.m. with a special appearance from Miami Heat's Chris Bosh, live DJ sets headlined by A-Trak, DIY screen printing by P.S. I Made This, nail and hair styling stations, giveaways and more! Attendees at the show and social media followers will be able to purchase a portion of the items right off the runway at express.com/runway. Visitors to the runway landing page can also sign up to receive email or text alerts when new items from the show are available in stores or online at express.com.
Get in on the behind-the-scenes action by following #EXPRunway and visit express.com/runway for live Instagram, Twitter and Pinterest updates from the show. Be sure to follow @ExpressRunway on Instagram, @ExpressLife on Twitter and Pinterest, @EXPRESS on Snapchat and Facebook.com/EXPRESS.
About EXPRESS, Inc.:
EXPRESS is a specialty apparel and accessories retailer of women's and men's merchandise, targeting the fashion-forward 20 to 30 year old customer. For over 30 years, the company has offered a distinct combination of fashion and quality at an attractive value for multiple lifestyle occasions: casual, jeans, work, and going out. EXPRESS currently operates more than 600 retail stores, located primarily in high-traffic shopping malls, lifestyle centers and street locations in the United States, Canada, Latin America, and the Middle East. Merchandise is also available on the company e-commerce website, EXPRESS.com.