DreamDry Celebrates One Year with Golden Ticket Give Away
To mark the one-year anniversary of DreamDry's launch in New York City, designer, stylist and fashion icon Rachel Zoe and marketing expert Robin Moraetes will dedicate the month of February to celebrating their yearlong love affair with the city and their clients. Beginning February 1, 2014, each salon will hide golden tickets under salon chairs selected at random each day, giving clients a chance to win chic prizes, such as tickets to Rachel Zoe's runway show at Mercedes-Benz Fashion Week, a complimentary DreamDry VIP room party, beauty and lifestyle products, free workouts and glam makeovers. Additionally, DreamDry is offering variations on existing styles that offer a new twist on their signature styles, allowing clients to achieve a customized look.
DreamDry's anniversary celebration includes bespoke hairstyles that combine the most popular signature styles. Clients can request the Soph-arrah, which incorporates the volume of the Sophia and the flip of the Farrah, or the Farr-ahli, the combination of the sleek Ali with the Farrah flip at the ends.
"A hairstyle is such an important element in expressing one's personal style and DreamDry is the ultimate destination for making every day glamorous. Introducing DreamDry to New York City has been so amazing, and I'm looking forward to bringing salons to more cities all over the country," commented co-founder Rachel Zoe.
"Our first year in business has been in the most exciting city in the world, and as we toast our love affair with New York, we are excited to share the love with our clients," comments CEO and co-founder Robin Moraetes."From offering couture hairstyles to gifting coveted products and experiences that our glamorous clients will adore, this is just the beginning of establishing DreamDry as an iconic New York beauty destination. "
DreamDry, an innovative blow-dry and styling destination, first debuted in the heart of Manhattan's Flatiron neighborhood (35 West 21 st Street) in February 2013; soon after, in September 2013, the second location opened near the bustling Columbus Circle (315 West 57 th Street). Taking the blow-dry salon concept to the next level, DreamDry offers personalized client care, e-services and programs, express styling, extended hours, a rewards program and signature hair styles. Both salons' decor features an ultra chic color scheme of black, gold and silver, reminiscent of Creative Director and Co-Founder Rachel Zoe's signature style, and each boast an exclusive VIP area available for private appointments and events.