Diet Coke Reveals Marc Jacobs Designed Cans
So it's fitting that Jacobs used his signature swallow print for one of the cans telegraphing a fashion look from the Nineties. The stylized birds flit around a fashion illustration showing a model crouching in a bustier dress, stiletto heels and a tall trilby hat.
Jacobs also created cans to celebrate female empowerment in the Eighties and Aughts as Diet Coke marks a milestone anniversary in Europe called "Sparkling Together for 30 Years."
For the Eighties, a flurry of bow ties swirl around a model in a strong-shouldered tuxedo and top hat, very Broadway and razzle dazzle! The last can shows a sporty-chic look straight from the spring 2013 runway to represent the Aughts, surrounded by a shower of polka dots.
The first cans and bottles will to arrive next month in 11 European markets including the U.K., France, Benelux and Iceland. Jacobs had a hand in three cans, three bottles and three ad campaigns, each corresponding to the chosen decades in fashion.